AN EXCLUSIVE TRIP IN THE HISTORIC GUERLAIN HOUSE
Since it was founded in 1828, Guerlain has always sought selective distribution in order to maintain a special relationship with its clientele and guarantee the standards of its products. In 1914, the House of Guerlain opened at 68 Champs-Elysées, in the centre of this avenue that had just been inaugurated and was to become the most beautiful in the world.
The building was built in 1913 by the architect Charles Mewès, to whom we also owe the Ritz hotel in Paris and the Carlton in London. The newspapers of the time described the premises as the “New Temples of beauty”, which soon became the fashionable address to which all the elegant ladies flocked. Ever since, the House of Guerlain has continued, with talent and finesse, to bring a new sense of enchantment to these legendary, founding premises, which are listed as a French national monument.
In 2013, the architect Peter Marino, who has created some of the most beautiful boutiques in the world, was tasked by Guerlain with bringing his eye to bear on the antique section of the boutique and imagining the continuation of the story, in newly fitted premises to sweep the clientele into a luxurious dream world. A magical journey of discovery through the world of fragrance and beauty, at the heart of Guerlain’s roots.
From now on, you will be able to access this temple of beauty through two entrances: either via the historic boutique, which was the traditional entrance, or via the entrance to the former pop-up store, which is becoming a 212-m2 extension, dedicated to fragrance, make-up, beauty and fine food, where you can find a host of incredible surprises entirely in keeping with the brand.
