Raw Spirit Luxury Fragrance launch in UAE

Caterina Ciacatani
Jan 22, 2016
2 min read

Internationally renowned fashion photographer and social entrepreneur Russell James has partnered with OBS Lifestyle to launch his luxury fragrance brand - Raw Spirit in the UAE and special guests such as supermodels Adriana Lima and Isabelli Fontana arrived at Jean-Georges Dubai, Four Seasons Resort to celebrate the launch.

Super model, Behati Prinsloo has been appointed as the face of the brand.

At present, perfume enthusiasts will have the chance to experience five Raw Spirit fragrances that will be released to the market: Bijou Vert, Citadelle, Desert Blush, Wild Fire and Winter Oak.

The Brand will be launching all 5 fragrances in 100ml bottle sizes, specially created to suit the needs of consumers in this region.

The Fragrances focus on celebrating the unique natural in gredients and spirit of

some of the world's oldest cultures and communities. Raw Spirit is about re-connecting with ourselves, with each other and with nature. It is about unleashing the energy that is within each of us.

Russell James personally selected super model Behati Prinsloo as the first brand

ambassador for Raw Spirit. As long-time collaborators, James photographed Prinsloo for the Raw Spirit campaign on the lands of the Seminole Tribe of Florida, a location that has become a special to both the photographer and muse.

"Behati is so perfect for Raw Spirit," James said, "She has this authenticity and amazing natural energy. It's really as if we've brought Raw Spirit to life in human form."

Prinsloo, who is the face of Raw Spirit as well as brand ambassador, stated, "

I love the philosophy behind Raw Spirit. I am a real advocate for giving back. For me, the phrase 'raw spirit' means nature, stripped back and ethereal. This is Mother Nature at her best."

Collaboration is at the heart of James' philosophy and he has enlisted his large network of the top business and creative minds to help further his mission to create "meaningful luxury" - culturally inspired products. Raw Spirit is an ode to nature, and hopes to further consumers’ understanding and appreciation for threatened cultures through its aromatic and earthy scents.